As of today, Monday has acquired the Swedish production company LIDEBERG & ODÉNPRODUKTION AB (LOOP) who primarily specialises in sports productions.
”The acquisition of LOOP is a natural continuation of Monday’s development wherein we for the last two years have put a lot of energy and resources into establishing ourselves in the Danish market. Now that we have succeeded in that, we are looking to achieve our next goal: to become a Nordic production company. The decision to acquire LOOP was due to the two companies being similar in terms of both skills and values, it is also due to Andreas and Tobias being greatly skilled television people, says Morten Bank,” CEO at Monday.
LOOP, which was established four years ago by the two former TV4 employees, Andreas Odén and Tobias Lideberg, produces programmes and live shows for several of the largest TV station on the Swedish market.
“Selling to Monday is the right decision for us. We have established LOOP as a respected provider of sports programmes, and we think it the right time for us to take the company to the next level. And we want to do that with Monday. They are ambitious and have shown that they not only master sports but also other genres, which we want to get into”, Says Andreas Odén, CEO of LOOP.
For further information, please contact:
CEO of Monday, Morten Bank, Tel. +45 51 20 55 51
CEO of LOOP, Andreas Odén, Tel. +46 708 16 18 98